Everlast started out as a boxing focussed sports equipment brand over 100 years ago. It is a widely recognised brand that was acquired by Frasers Group (Sports Direct) in 2007. In 2020, Frasers Group acquired a number of DW Sports locations out of administration and rebranded them as Everlast Gyms.
Everlast Gyms combines boutique-style group training studios with a traditional gym floor. The gyms also have functional zones, cutting-edge studios, and personal training services.